Supermodel Resource

Skincare was considered essential in the 1990s and models with flawless skin were given preference. It was also the decade where less was more. Minimalism was the key.  Companies like Yves St Laurent and Marks and Spencer launched ranges of skin care and make up products which became  popular because of their sheer accessibility and price.

A whole breed of super models also emerged in the later 1990s. Some of them were Mini Anden, Tricia Helfer, Devon Aoki etc.

In the 1980s, make up made a come back. Models sported a natural lighter look rather than a heavily painted face. A red dress need not be matched wit bright red lipstick. When we talk of fashion in the 1980s, we cannot not mention Princess Diana. More than models, it was she who had a strong impact on the fashion of the decade, with her love of the color red and well – cut suits. Power dressing become popular.

Young fifteen year old models were no longer in demand. It was the era of mature women and realistic personalities. Skinny models gave way to fuller more sensuous bodies. These models were greatly sought by brands to model for skin care and anti- ageing products. 

Hair was given a lot of importance. The actors of Dynasty and Dallas became role models in this field with everyone trying to emulate their styles.

The natural look came into vogue in the 1970s with all models looking real and true to life. Heavy eyeliners and painted eyelashes became totally passé and the softer natural look was considered fashionable. Models, in the early 1970s, used a white highlighter on the brow and soft color eye shadow instead of the eyeliner. Pearly liquid eyeshadows were newly introduced that later also came back in 2001. Models sported foundation without any loose powder and this lent them a sheer effect. Lipliners were all the rage throughout the 1970s.

Farrah Fawcett Major (Charlie’s Angels series) popularized the roughly cut flicked blonde hairstyle. The hair flicks were done by blow drying, tongs and heated rollers. Some other styles like the Afro perms also came into fashion as these were simpler and the hair only needed to be washed and forked with a special kind of lifting and separating comb.