Supermodels really gained popularity and the deserved status in the 80s and 90s. The most famous of them all is “The Trinity” consisting of Linda Evangelista, Naomi Campbell, and Christy Turlington. The 1980s and 1990s are also termed as the ‘supermodel era’.
Cindy Crawford leveraged her modeling status and hosted her own television show called the MTVs House of Style. She began creating and promoting video tapes of exercises. She also became the first supermodel to pose for Playboy.
Some great supermodels of this era were Cindy Crawford, Naomi Campbell, Shana Zadrick, Christy Turlington, Claudia Schiffer, Kate Moss, Bridget Hall, Kristen McMenamy, Bridget Hall, Shalom Harlow, Gail O’Neil, Lisa Taylor, Bonnie Burman, Louis Vyent, Vera Cox, Robyn Mackintosh, Naomi Campbell, Emma Sjoberg, Jerry Hall, Carolyn Murphy, Karen Alexander, Valeria Mazza, Helena Christensen, Ashley Richardson, Rachel Williams, Estelle Hallyday, , Carolyn Murphy, Linda Evangelista, Rene Simonsen, Claudia Mason, Veronica Webb, Kristen McMenamy, Megan Douglas, Shana Zadrick, Paulina Porizkova, Daniela Peštová, Yasmeen Ghauri, Carol Alt, Elle Macpherson, Claudia Schiffer, Kate Moss, Christy Turlington, Tatjana Patitz, Emma Sjöberg, Elaine Irwin Mellencamp, Rachel Hunter, Carla Bruni, Kara Young, Patricia Velasquez, Brandi Quinones, Laetitia Casta, Yamila Diaz-Rahi, Niki TaylorNadja Auermann, Tyra Banks, Elsa Benitez, Beverly Peele, Karen Mulder, Michaela Bercu, Carolyn Murphy, Eva Herzigova, and Stephanie Seymour.
Kate Moss became quite a topic of conversation the modeling world because of her slender figure. She was constantly under the glare and scrutinized for her thin looks. Many claim that she is anorexic. But she introduced the “waif” supermodel look. This is popular even today.
Male supermodels also emerged in these two decades. Tyson Beckford and Marcus Schenkenberg are two of the most popular ones.
The crop of supermodels in the late 1990s included Tricia Helfer, Valeria Mazza, Rebecca Romijn, Veronica Varekova, Heidi Klum, Devon Aoki, Marisa Miller, Alek Wek, Molly Sims, Ana Hickmann, Mini Anden, Michelle Alves, Milla Jovovich, and Gisele Bundchen.