The most important thing to consider is a head shot. Spend much of your time in creating the best headshot. Take your headshot in color picture and see that it is clear and is of best quality. Keep a friendly expression on your face and wear a sweet smile. A good head shot can win you the assignment while a bad one will make you loose it.
Try to keep maximum pictures in the portfolio in color. You may be having a best black and white picture. Of course do include it in your portfolio. But see to it that most of the pictures are in color. The clients are very particular about your looks, color and complexion. Hence sending all the pictures in black and white will not help.
Some photographers use cloth as background. Cloth or muslin if used make your pictures look unprofessional and are rarely used for model pictures. Hence do not shoot with a photographer who uses them.
Choose proper backgrounds to make the photo more natural. You may select some good locations with natural scenery. Some of them may be taken in a studio with proper background which appears like a natural location. It doesn’t matter if one or two pictures have a plain sheet of paper as background. But see that not all pictures are like that.

Most of the photographers provide you with a make-up artist. Shoot with such photographers. It’s never a good idea to do make up on your own, whatever perfection you may have. If your photographer doesn’t provide you with a make up artist, you can get it done by some expert you know or choose some other photographer who can provide you with a make up artist.
Another important factor is your outfit. Never use same outfits in different pictures. Try to use different types of outfits to show how well you look in all types of outfits. Also pose differently in different pictures.
Remember commercial modeling requires you to look natural, just like an ordinary person. So don’t take all the pictures just like a model. Try out some natural pictures as well.
In commercial modeling you may be required to suit various roles, may be doctor, cook, parent, grandparent, teacher, electrician or many more. Hence you can try to take your pictures posing as something else rather than just posing like a model. If you show yourself as a model in every picture, then there are fewer chances of you being selected for commercial modeling.
You may consider the type of company you are going for. Like if you are creating your portfolio for some health product, you can take some pictures posing like a doctor. If you are applying for a company manufacturing shampoos or hair conditioners, you can pay more attention to your hair.
Try to put more of your positive things in your pictures. Like, if you have beautiful eyes, you may take a photo which highlights your eyes. Or if you have very good figure, you can try outfits which display your figure well. You may be having a very sweet smile. In that case you must have a photo posing with a smile.
Hide out the negative things you have. Some drawbacks can be hidden with proper make up. Others, you can avoid showing them in photos.
Take at least one full photo. Mention your height, weight, color of skin, hair color, eye color and all other required information appropriately. But, of course leave some space for the agency to put their logo and sticker.
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