The 1960s
Gala, a make up company had introduced pale shimmer shades of lipsticks in the late 1950s. This really caught on in the 1960s especially with the younger generation. Max factor launched a color called ‘Strawberry Meringue’ which was a pastel shade of pink and had a pearly sheen. Young girls with red lips were looked down upon and so these softened pink colors were favored by teenagers as it was accepted by their parents and society.
Loads of magazines started giving make up tips and step by step instructions of how to use lip brushes to correctly apply lipstick. Young girls began experimenting by blending colors on their own, often first using the Max Factor Pan Cake as a base for their lips. Models sported these shades of pink and peach in lipsticks and nail polishes and the young generation followed suit.
Elizabeth Taylor became very popular with the release of Cleopatra. Her eyes were cause for much admiration. Eyeliner and socket lines became all important. Some other popular models who captured the essence of 1960s fashion were Twiggy (Leslie Hornby), Jean Shrimpton and actress Julie Christie.
Quant introduced a rage of amazingly affordable cosmetics with innovative blushers and highlighters. Twiggy with her hollow cheeks and wide eyes became a prototype. Qualt was given a whole new haircut by Vidal Sassoon that defined a particular 60s look.
