Ultra thin models
Ultra thin models were banned from appearing in the Madrid fashion week, as they were too thin. The organizers wanted to project a healthy image and not make beauty and skinny synonymous.
The organizers of the fashion show in Britain rejected the idea of banning ultra thin models saying that it interfered with the creativity of their designers.
Designers feel that fashion looks good on skinny models but according to German supermodel Claudia Schiffer, today supermodels are unhealthy rather than beautiful. She says “ It doesn’t really look good anymore. Fashion looks good on thin models but when you look at today’s models you cannot help but think there is something wrong. They are way too thin. It is only bones that stick out.”
New research has been conducted at the University of Sussex by Dr.Helga Dittman and Dr.Emma Halliwell from The University of West of England. The research was conducted to show that there is no positive relationship between using thin models for advertising and the selling of the products. The study was conducted on 800 women and the researchers compared the impact thin models had having size 8 in comparison to normal sized model having size 14 and in the healthy body weight category. It was found that the thin models portrayed a larger than life image and established negative feelings in women watching them. On the other hand, the normal sized (size 14) women enforced positive feelings in the women watching them and was good for the sales of the products they were endorsing.
So we can conclude that thinness does not sell. It is the healthy body image that sells
This unreal image has created an unhealthy feeling in women who no longer like their bodies and always suffer from anxiety leading to stress and eating disorders. Women resort to severe dieting to the point of starvation leading to anorexia nervosa (which is self-starvation, low weight and fear of being fat) to bulimia nervosa (the binge-and-purge disorder). The number of people in the U.S.A having an eating disorder is 24 million. The vital step to be taken is to educate the youth about the dangers of eating disorders.
